Natalie Istanbul is the number one tourist destination in Turkey, which surprises many people because Istanbul isn’t the capital city. However, don’t underestimate Istanbul because the populous city hosts roughly 16 million international tourists yearly despite the lack of sandy beaches. This number doesn’t include Turkish citizens who flock from other destinations to also see famous tourist attractions.
With average tourist expenditures of 250 USD daily, the nearest airport to tourist attractions, New Istanbul Airport, will be the world’s most enormous when complete. Indeed, don’t underestimate the contribution of Istanbul’s tourism industry to Turkey. Not only does tourism impact local real estate markets, but it also creates jobs while providing memories for tourists of all nationalities. So, let’s look at tourism in Turkey, why Istanbul is Turkey’s number one destination, and other places in Turkey to visit that compete with Istanbul for the number one spot.
Top Tourist Destinations in Turkey
Top Tourists in Turkey by Nationality
Visitors of various nationalities make Turkey their holiday destination, thus adding diversity. Top nationalities that visit Turkey include Russians, Germans, Britons, French, and Middle Eastern nationalities. Each nationality brings preferences and trends, ensuring Turkey’s tourism industry caters to several interests and niches.
Russians, as do Germans, often enjoy coastal regions like Antalya and surrounding areas. In contrast, Brits usually gravitate towards Aegean Turkey and towns like Bodrum and Altinkum. French tourists frequently prefer picturesque Mediterranean coastal cities and regions like Bodrum and Fethiye. Turkish citizens like to head to places like eastern Lake Van, known for Armenian churches, while Middle Eastern nationalities like Turkey’s black sea region.
These nationalities significantly contribute to Turkey’s tourism revenue, and average tourist expenditure contributes to accommodation, dining, shopping, and other tourist activities. Understanding trends helps cater to their needs and maximise revenue.
Turkey Tourism Statistics
Tourism has significantly contributed to Turkey’s economy. In 2023, Turkey welcomed 49.2 million tourists, generating approximately $54.3 billion in tourism revenue. The tourism industry accounted for around 12% of Turkey’s GDP and provided employment for more than two million people. However, the COVID-19 pandemic affected Turkey’s tourism sector. In 2020, international visitors dropped by nearly 72% compared to previous years.
This decline resulted in a $20 billion loss in tourism revenue. Despite setbacks from COVID-19, Turkey’s abundant attractions and convenient accessibility continue to make the country ideal for foreign tourists. Moreover, tourism-related industries like hospitality, transportation, and entertainment thrive on tourism, further fuelling economic growth and development.
Why is Turkey Popular for Tourism?
Several factors contribute to Turkey’s popularity among foreign tourists, including numerous international airports, making the country easily accessible. The Mediterranean climate, another appealing aspect, offers warm summers and mild winters. Turkey’s history and heritage, visible through ancient ruins, mosques, and bazaars, captivate everyone.
- Frequent Flights: Turkey is highly sought-after, primarily due to several factors that make the country exceptionally appealing to travellers. One main reason is convenient accessibility, with frequent and affordable international flights. This accessibility ensures that visiting tourists can find numerous flights to different cities.
- Seaside Resorts: Turkey’s abundant seaside resorts and blue water are other tourist attractions. With beautiful coastlines along the Mediterranean and Aegean Seas, visitors indulge in picturesque beaches, clear waters, and water activities. These resorts offer splendid retreats for relaxation and exploration, attracting sun-seekers and water enthusiasts.
- Historical Sites: Turkey’s rich historical sites also contribute to tourism. The country offers captivating journeys into ancient stories, from ancient cities like Troy and Ephesus to landmarks like Pamukkale. Tourists immerse in history, exploring archaeological ruins, ancient theatres, and renowned museums.
- Preserving Natural Resources: As tourism continues flourishing, efforts to protect cultural heritage and natural resources become increasingly important. From restoring ancient sites to sustainable tourism practices, Turkey commits to safeguarding tourism treasures. Between conservation and development, Turkey has ensured that the tourism industry remains prosperous for years.
- Choice of Destinations: Turkey boasts of popular tourist destinations. Istanbul, the country’s largest city, is a cultural and historical hub that attracts millions of visitors with attractions like the Hagia Sophia and Topkapi Palace. In addition to Istanbul, coastal resorts like Antalya, Bodrum, and Marmaris are famous for their beautiful beaches, turquoise water, and luxurious resorts, attracting sun-seeking tourists.
- Weather and Culture: Turkey’s Mediterranean climate is another inviting feature for tourists. The country enjoys long summers and mild winters, making the country ideal throughout the year. This climate allows visitors to indulge, whether they visit historical sites or relax on beaches. Lastly, Turkey’s culture between Europe and Asia showcases captivating fusions of Eastern and Western influences. Travelers can experience vibrant markets, enchanting bazaars, delicious cuisine, and traditional Turkish hospitality.
- Infrastructure and Accessibility: Turkey’s strategic location between Europe and Asia is coupled with well-developed infrastructure. Significant cities like Istanbul and Ankara boast modern amenities and world-class attractions. At the same time, smaller towns and villages portray traditional Turkish life. With an extensive network of airports, including Dalaman Airport, and efficient public transportation systems, getting around Turkey is convenient and hassle-free for tourists and locals alike.
Istanbul City – Turkey’s Most Popular Tourist Destination
For many reasons, Istanbul, the vibrant and populous city, is Turkey’s most visited tourist destination. One compelling aspect is the Sultanahmet district, which boasts several historical attractions. This district features famous UNESCO World Heritage sites, including the majestic Hagia Sophia, Topkapi Palace, the magnificent Blue Mosque, and the sprawling Topkapi Palace.
Istanbul’s tourism industry has significantly impacted the city’s housing market. With growing numbers of tourists each year, demand for accommodation has skyrocketed. This has led to booming construction sectors, with numerous hotels and resorts sprouting up. Additionally, Istanbul’s vibrant culture has made the city sought-after for foreign house buyers. Many individuals like owning property in such an exotic and captivating city, further boosting local property markets.
Reasons to Visit Istanbul – The Most Popular Turkish Destination
- Rich History: Explore the Hagia Sophia and the Blue Mosque, showcasing the city’s historical and cultural significance. Other major attractions include the Basilica cistern, the old Hippodrome and the grand bazaar.
- Between East and West: Experience the blend of Eastern and Western influences, evident in the city’s architecture, cuisine, and traditions. Also, cruise along the scenic Bosphorus Strait, which offers fantastic views of Istanbul’s skyline and connects Europe and Asia.
- Delicious Cuisine and Vibrant Nightlife: Indulge in mouthwatering Turkish delights, including kebabs, baklava, Turkish tea, and fresh seafood, at local eateries and street vendors. Immerse yourself in Istanbul’s dynamic nightlife scene, from trendy rooftop bars and clubs to traditional taverns featuring live music and belly dancing.
- Turkish Baths and Whirling Dervishes: Relax and rejuvenate in a traditional Turkish bath, known as a hammam, offering luxurious spa experiences with steam rooms, massages, and body scrubs. Attend Sufi ceremonies featuring the whirling dervishes, a spiritual dance performance symbolising unity and transcendence.
- Eclectic Neighbourhoods: Wander through eclectic neighbourhoods like Sultanahmet, Beyoglu, and Kadikoy, each with charm, boutiques, cafes, and art galleries. Escape the hustle and bustle of the city with a day trip to the Princes’ Islands, a serene archipelago in the Sea of Marmara, offering cycling, horse-drawn carriage rides, and picturesque landscapes.
The Enchanting Antalya Region of Turkey for Beach Holidays
Although, Istanbul is the top destination, if people want beach holidays, the Antalya region is the top spot. This picturesque area boasts several coastal resort towns with charm and attractions, and of course, Turkey’s best beaches. From Antalya city centre to the tranquil shores of Alanya, Belek, Side, Kemer, Kalkan, and Kas, visitors are treated to pristine beaches and captivating landscapes.
- Antalya City Center: Antalya city centre, where ancient history seamlessly blends with modern amenities, also features the Antalya Museum, home to impressive artefacts spanning thousands of years. Stroll through the winding streets of Kaleici’s old town and discover charming Ottoman-era architecture, bustling markets, and cosy cafes. Also visit Lara and Konyaalti beaches.
- Delightful Alanya: Located at the eastern end of the Antalya region, Alanya boasts of Cleopatra’s beach, framed by towering cliffs. At the same time, water sports enthusiasts can indulge in jet skiing, parasailing, and scuba diving. Families also visit many water parks for fun-filled day outs, providing endless entertainment for all ages.
- Golfing Belek: Renowned for championship golf courses, amusement parks, and luxury beach resorts, Belek is a paradise for enthusiasts. Beyond immaculate fairways, visitors bask in turquoise waters, explore ancient ruins, or unwind on sandy shores. With world-class amenities and scenic surroundings, Belek offers ideal recreation against Mediterranean coast backdrops.
- Side: Steeped in history and surrounded by beauty, Side, a charming coastal town, captivates with ancient ruins, picturesque landscapes, and tales of Alexander the Great. Visit the well-preserved remains of Apollo Temple, stroll along the scenic harbour, or soak up the sun on beautiful beaches. With laid-back atmospheres and panoramas, Side offers tranquil retreats from modern life.
- Kemer: Nestled between the Mediterranean Sea and the towering peaks of the Taurus Mountains, Kemer town centre attracts outdoor enthusiasts and nature lovers. From hiking to water sports and boat tours, there’s no shortage of activities to enjoy amidst amazing landscapes. After the adventure, unwind in one of Kemer’s beachfront resorts and savour the serene beauty of the turquoise coast.
- Kalkan and Kas: Tucked away along the rugged coastline, Kalkan and Kas exude laid-back charm and timeless elegance that enchant visitors with their unspoiled beauty. Explore quaint streets lined with colourful bougainvillaea, sample fresh seafood at waterfront restaurants, or join boat trips to hidden coves and secluded beaches. With their tranquil ambience, both towns offer idyllic escapes for truly authentic Turkish experiences.
Conveniently located just a short drive from Antalya’s city centre, Antalya Airport is the main gateway, with sun-drenched shores and beautiful landscapes. Whether arriving for leisurely beach holidays or an adrenaline-fueled adventure, visitors are greeted with warm hospitality and boundless opportunities along Turkey’s Turquoise Coast.
From beautiful beaches and famous landmarks to panoramic views and culture, the Antalya region offers experiences that delight and inspire visitors at every turn. Whether seeking relaxation, adventure, or cultural immersion, this enchanting corner of Turkey promises unforgettable memories against breathtaking landscapes.
Rock Valleys in Cappadocia
Nestled in the heart of Turkey, Cappadocia captivates travellers with volcanic rock landscapes, rich history, and enchanting allure, and often ranks in the list of the top three most popular destinations. This captivating region beckons visitors to ancient sites and otherworldly landscapes, and steeped in history, Cappadocia has been a crossroads of civilisations for millennia. From the Hittites to the Byzantines, the region has been ruled by numerous empires.
Visitors are spoiled for choice when exploring ancient sites. From cave dwellings of Goreme to the 14th-century rock-cut churches of Goreme Open-Air Museum, Cappadocia features several historical attractions. Marvel at intricate frescoes adorning walls of ancient cave churches, wander through narrow streets lined with centuries-old homes or explore ancient castles perched atop rocky hills.
For exceptional experiences, hot-air balloon rides over Cappadocia’s landscapes, drift gently over wave-like rock formations, volcanic valleys, and fairy chimneys as the sun rises, casting golden glows over surreal landscapes below. With awe-inspiring vistas and unparalleled beauty, hot-air balloon rides offer unique perspectives on Cappadocia’s otherworldly landscapes.
Cappadocia is also known for vibrant nightlife and culinary scenes. Visit the bustling town centres of Goreme and Urgup, where lively cafes, restaurants, and bars come alive after dark. Sample traditional Turkish delights, savour local wine, or immerse in vibrant rhythms of traditional folk music. With lively nightlife scenes and gastronomic delights, Cappadocia offers something for every taste and preference.
To venture beyond town centres, Cappadocia offers many day trips and excursions to surrounding attractions. Embark along the Silk Road, visit ancient sites like Derinkuyu underground city or Selime rock-cut monastery, or marvel at the landscapes of Ihlara Valley. With several attractions and diverse landscapes, Cappadocia is perfect for history lovers, adventure seekers, and nature enthusiasts.
Cappadocia is easily accessible via the nearest airport, Nevsehir Kapadokya Airport, which offers regular flights from major cities and international destinations. From the airport, visitors can easily reach Goreme, Urgup, and Nevsehir by taxi or shuttle bus. Once in Cappadocia, getting around is easy thanks to networks of roads and public transportation options.
Exploring the Magnificence of Ephesus: Timeless Journeys Through Ancient History
As one of Turkey’s most famous attractions, Ephesus in the town of Aegean Selcuk, reflects the enduring legacies of civilisations past, captivating history buffs with rich ancient history. In history, Ephesus flourished, attracting wealthy merchants and artisans from everywhere. Over centuries, the city evolved for culture and commerce, boasting majestic architecture, monumental structures, and vibrant town centres that showcased the cultural and economic powerhouse.
Ephesus’s architectural masterpieces display the illustrious past. From the iconic Library of Celsus, symbolising intellectual prowess and scholarly achievement, to the majestic Temple of Artemis, one of the Seven Wonders of the Ancient World, landmarks portray architectural prowess and significance.
Ephesus’s status extends beyond captivating visitors with old architecture, beautiful landscapes, and panoramic views. From the aerial vantage point of nearby green hills, travellers soak in the vistas of Ephesus and the surrounding countryside. Whether exploring ancient architecture, wandering through picturesque streets, or simply admiring beautiful vistas, Ephesus offers unforgettable experiences for visitors of all ages and interests.
Ephesus’s tourism popularity is further bolstered by cruise ships, which dock in nearby ports and ferry passengers to the ancient city. Thousands of tourists disembark from cruise ships to explore Ephesus’s historic sites and immerse themselves in the rich cultural heritage every year.
Tourism not only enriches local economies but also underscores Ephesus’s global importance.From ongoing archaeological excavations to conservation initiatives aimed at protecting ancient ruins, the city safeguards treasures. Between preservation and progress, Ephesus will be an architectural achievement and historical marvel for centuries to come.
Outdoor Pools in Pamukkale
Nestled in picturesque Denizli lies Pamukkale. Renowned for natural pools and white terraces, Pamukkale and Hierapolis ancient spa town testifies to nature, drawing international visitors year-round to experience unparalleled allure.
Pamukkale has been revered for centuries for therapeutic properties and mystical ambience. Natural hot springs and mineral-rich waters have attracted visitors since ancient times, with civilisations like the Romans and Byzantines establishing spa towns and thermal baths. Over the centuries, Pamukkale evolved for tourism with natural pools and terraces for rejuvenation.
The crowning jewel of Pamukkale is formed over millennia by mineral-rich waters flowing from nearby thermal springs. As calcium deposits cascade down the mountainside, they create cascading pools and terraces, each more mesmerising than the last. Visitors stroll in terraces, dipping their toes into warm waters, or immerse in rejuvenating pools, basking in the tranquillity and beauty of this natural phenomenon.
Whether exploring ancient Hierapolis, visiting the Cleopatra pool and museum, or marvelling at the cascading pools of Pamukkale, the region’s popularity has only grown in recent years, with international visitors flocking to experience beauty and tranquillity firsthand.
For truly unforgettable experiences, hot air balloon trips offer views of Pamukkale’s landscapes. Drifting gently above terraces and pools, passengers enjoy aerial views, witnessing Pamukkale from a bird’s eye perspective. As international visitors flock to Pamukkale, the legacy ensures that the region remains cherished for generations.
Also About Turkey
Unique Places to Visit: The vast range of places to visit in Turkey is perfect to get to know this wonderful country. Whether for holidays break or day-trip excursions, these places portray unique culture and heritage. Turkey is a vast country, stretching for thousands of miles and hundreds of places display diversity.
Regions of Turkey: Whether you plan to travel or buy property and live here, Turkey’s seven geographical regions ideally introduce the country’s diversity. The world stereotypes the country, yet for good reasons; it cannot be labelled nor packaged into a tidy cliché.
Buy Holiday Homes in Turkey: From Turkey’s number one tourist destination to lesser-known gems, many people buy holiday homes and retire. If you are interested, see our portfolio of apartments and villas or call our agents to discuss popular destinations in Turkey.
